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Strategic marketing
Do you wonder what will make your company and the products/services it offers successful in the future?
Among the different options for the future, which one should you choose?
Which strategy and direction should you choose, bearing in mind the changing environment? Which objectives should you define?
Schott marketing attitude will advise and support you in three stages:
- Analysis of your market :
- The competition
- your customers' needs
- Distribution channels
- Suppliers
- The environnement
- Opportunities and threats
- Audit of your company:
- Strengths and weakness
- Drawing up a marketing strategy, namely :
- Segmentation of the market
- Target
- Placing of your products/services
- How to stand out in the marketplace
- Mix-marketing : sales, pricing policy, sales network; advertising
- Objectives
- Budget
- Profitability
